Associate Principal
Alyssa Pritchard
Pritchard has over 11 years experience as a strategic marketing researcher focused on the biopharma and medtech industries
​​Pritchard joined Mindfrog in 2025 after spending her entire career at a supplier side primary healthcare marketing research company. Her focus is on working with Mindfrog Managing Directors and Principals to help provide superior client service, moderate and execute strategic qualitative and quantitative primary research engagements. Pritchard spent the last five years in a senior client service role, responsible for new primary research engagements, moderating, design, and analysis. Her career has been focused on helping her clients navigate difficult marketing insights challenges and helping to guide their preparation for product launches. Additionally, she oversaw the training program for new junior hires.
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Pritchard holds a MS in Medical Research from Newcastle University (UK) and BS in Biology from Durham University (UK). She resides in Brooklyn, New York.