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MedTech and Diagnostics
While we can take on any custom challenge where insights work is needed to inform marketing decisions, much of our work is around the innovation, product development and commercialization phases of your products
Upstream Marketing
Front end Innovation
Needs Identification
​Competitive Landscape Assessment
Product
Development
Concept Testing
(w/Drivers & Barriers)
​Feature Prioritization
Pricing and Business Model Optimization
Downstream Marketing
Commercialization
Drivers/Barriers
Segmentation/Targeting
Positioning (Rational
and Emotional)
Message/Sales Aid Development and Evaluation
Customer
Experience
Customer Experience Research
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